Putting together the cutest Valentine’s Day gift basket just got a whole lot easier, thanks to Bogg’s new collection. From viral boo baskets to ‘brr baskets and now bae baskets, we’ve been scavenging for the perfect gift basket vessel—and Bogg launched not one, but 11 new styles just in time for V-Day.

What are these TikTok-famous bags good for (besides gifting, that is)? Thanks to their waterproof, easy-clean design, they’re perfect for the beach, gardening, soccer games, grocery shopping and toting essentials to work. Here’s what we love about the all-new Valentine’s Bogg bags.

What are the Valentine’s Bogg bags?

The new Valentine’s collection includes two special styles: Conversation Hearts and Heart Shimmer. The first features embossed hearts of different sizes, and the second transforms the signature Bogg bag holes into hearts with added sparkle. The V-Day colorways include the popular Bubblegum, Watermelon, Bright Red, PINKy Swear, Haute Pink, Lilac and Coconut. We’re particularly obsessed with the Bitty Bog bag, the ultra-precious miniature version of the original size.

Not only did Bogg launch new bags, but they also released adorable heart-shaped Bogg Bits (AKA bag bling). The bag charms look like classic candy Sweethearts and say things like “Be Mine” and “Luv You.”

The top picks we’re heart-eyeing

Bitty Bogg Bag in pink on a tan and white backgroundvia merchant VIA MERCHANT

Bitty Bogg Bag Heart Shimmer, Haute Pink

The Bitty Bog bag is the ideal size for kids and small gifts. It holds up to 20 pounds and is 11 inches long, 4-1/2 inches wide and 8-1/2 inches tall. Hurry, though! Select colorways, like Heart Shimmer Bubblegum, have already sold out.

Original Bogg Bright Red bag on a tan and white backgroundvia merchant VIA MERCHANT

Original Bogg Bag Conversation Hearts, Bright Red

If you’re after the Original Bogg bag, here it is in classic red form. This style features hearts of different sizes imprinted all over the bag. There’s no glitter in this one, but you can add special V-Day bag charms for a little extra razzle-dazzle.

green heart with via merchant VIA MERCHANT

Bogg Bit BFF

Shopping for your bestie? Be sure to pick up this BFF charm to add a fun touch to the bag. Bag swag is pivotal to the Bogg brand, so your V-Day Bogg bag isn’t complete without a few heart-shaped bits.

How to use a Bogg bag to make a Valentine’s Day basket

@nikkimoratto Valentine’s Day basket for my 2 year old 💖 #toddler #valentinesday #toddlervalentines #boggbag #target ♬ My Love Mine All Mine – Mitski


The Bogg bag is more than a gift bag; it’s a gift in and of itself. However, if you want to go all out on your loved one(s) this Valentine’s Day, we’ve noticed a few trends in cultivating a Bogg bae basket. Just look at the adorable gift TikTok user nikkimoratto put together!

Cultivate your basket to your loved one’s specific age and interests, but here’s a general guide for what to put inside:

  • Valentine’s Day snacks and treats.
  • Heart-shaped apparel or accessories.
  • Something pink! If you’re shopping for a young person, you’ll likely get major bonus points for including a Valentine’s Day Jellycat or Stanley cup.

Where to buy a Valentine’s Day Bogg bag

To shop the full V-Day collection, head over to the Bogg website. You can find limited Valentine’s styles at other retailers like Dick’s Sporting Goods. The original size retails for $100, while the bitty sells for $60. But move fast; many of the top colors are selling out.